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Domain Name is by definition a unique string of alphanumeric characters that identifies a specific website on the Internet. While technically a domain name serves as easy to remember textual representation of the IP address of the host in reality domain name is a valuable marketing instrument, and in some cases an investment instrument.

Domain Name as a Marketing Instrument

Premium domain names compose a powerful marketing tool which is being increasingly leveraged to fuel business growth.

A business built on a prestigious web address gains credibility and loyalty of its visitors, resulting in higher customer acquisition, conversion and retention rates. Search engines are also proven to assign higher ranking to websites located on keyword-rich domains names. Memorable domain names can increase marketing ROI and brand visibility in a crowded business environment, and can lead to increased revenue and market share. Securing a high quality domain name can give you a competitive advantage.

Domain Name as an Investment

Domain names can be invested in and can gain and lose value, like most investment instruments. Although some domain names were resold at an extraordinary return on investment, there is no guarantee that any particular domain name can be resold for a profit.

Premium domain names can be financed.

Service is an online domain name brokerage firm specializing in personalized brokerage of premium domains on an exclusive basis. Whether you want to purchase high quality domain names or seeking a buyer for the domain names you own, can help you achieve your goals.